Contact:
Kathy Huber For Immediate
Release
Tel:
865-681-2575 May 16,
2005
e-mail:
khuber@m-media.com
FOCUSING AND DIRECTING SOUND WITH BREAKTHROUGH TECHNOLOGY
Multi-Media
Solutions, Inc. Will Integrate American Technologies’ HyperSonic Sound and the
LRAD (Long Range Acoustic Device) In System Designs
ALCOA and BRENTWOOD, TN:
Multi-Media
Solutions, Inc. (MMS), Affiliate Member of USAV Group, will be one of the
premier system integrators using American Technology’s proprietary sound
products in two very important emerging areas of audio visual system
integration. USAV Group LLC has signed a preferred partnership agreement with
American Technology Corp. The MMS Team will attend a targeted training course
on the technology in June.
First,
the designer of dynamic digital signage/captive audience network systems will
use the HyperSonic Sound (HSS)
Technology for directional sound requirements of digital signage systems.
HyperSonic Sound technology uses directional ultrasonic columns to provide the
highest quality audio control and placement. While operating in Direct Mode,
HSS can provide private listening for one person by focusing and restricting
sound to a specific location. In Virtual Mode, it can create a virtual speaker
by projecting sound towards a surface, such as a screen, which will cause a
listener to perceive the sound source to originate from that specific location.
In addition to
digital signage and audio marketing, HSS has command center applications to
reduce noise pollution and increase message differentiation and immediate
content understanding.
Second, the Long
Range Acoustic Device (LRAD) is known throughout the Department of Defense as “The Sound of Force
Protection™.” According to Senate testimony by the Directorate of Science
and Technology, U.S. Department of Homeland Security, “LRAD is one of the most
promising existing technologies that S&T has introduced.” LRAD is a
breakthrough long-range notification and warning, directed acoustic beam device
that was developed to communicate with authority and superior intelligibility
at operationally significant ranges. LRAD is being used to support Operation
Iraqi Freedom. LRAD is suitable for Security applications, such as Law
Enforcement crowd-control situations, and commercial use may include stadium
and festival communication.
The HyperSonic
Sound system will be demonstrated at the Multi-Media Solutions-produced “Audio
Visual Showcase 2005” at the Knoxville Convention Center on August 17th.
Multi-Media Solutions, Inc. is a 15 year old design and integration company offering audio visual technology solutions for commercial, industrial, education and government markets. MMS’s corporate headquarters are in Alcoa, with an additional sales office in Brentwood, TN.
About USAV
Group, LLC
USAV Group is a professionally managed national association of leading professional audio-visual solutions providers. USAV Group, headquartered in Denver, CO, is led by a senior management team with experience in distribution, construction, sales and marketing, engineering, information technology, ecommerce, investment banking, mergers and acquisitions, strategic planning, and business integration. For more information, visit www.usavgroup.net.
About American Technology
Corporation
American Technology Corporation is Shaping the Future of Sound® by developing,
manufacturing and globally distributing its proprietary sound technologies and
products which include: the award-winning HSS® (HyperSonic® Sound technology);
LRAD™ (Long Range Acoustic Device); NeoPlanar® planar magnetic technology and
others. The Company is establishing a strong portfolio of patents, trademarks,
and intellectual property including over 200 U.S. and foreign patents and
patent filings to date. For more information on the company and its
technologies and products please visit our web site at www.directionalsound-usa.com.
###
Contact Information:
Kathy Huber
Multi-Media Solutions, Inc.
865-681-2575
http://www.m-media.com